TONY HOLT DESIGN | SHARING DESIGN RISK | WHAT DOES IT MEAN?

Sharing design risk with our clients is a fundamental element of our design service.

It’s a commitment to every project that reflects our confidence in our ability to take clients through an exploratory process, forming ideas that gives them the best of us. Advice in self build publications typically point towards forming a detailed brief before appointing a designer. We prefer to strip this back to identify core requirements and project boundaries. Freedom to explore allows our creative juices to flow and provides full benefit of our creativity and experience. The first ideas presented to every client include detailed floor plans and fully rendered CGI perspectives. This encourages decisive feedback without the need for interpretation.

Wherever possible we fully commit to the full exploration of ideas, achieving various outcomes either side of the project boundaries. This approach interrogates the original design brief, introduces flexibility and provokes discussion often uncovering unexpected opportunities. It provides the client with meaningful information to compare ideas and make informed decisions. If these initial steps are completed in the right manner, uncertainty is reduced resulting in a clear focus for future stages. When we know why we have arrived at a chosen solution, then the fear of taking the wrong path is removed and allows the project to flow towards the shared vision.

Sometimes you have to embrace some ideas that do not fit to find the ones that do.